Gurjit Degun
Nov 11, 2020

DDB promotes Alex Hesz and Roisin Rooney to global roles

Hesz becomes global CSO and Rooney is global chief people officer.

DDB: Hesz and Rooney
DDB: Hesz and Rooney

Alex Hesz, chief strategy officer at DDB and group CSO at Adam & Eve/DDB, has been promoted to global chief strategy officer at DDB Worldwide—a newly created role.

The expanded role means that he will oversee the entirety of DDB's global strategic offering, while continuing to lead strategy for DDB in Europe, Middle East & Africa, as well as Adam & Eve/DDB.

Roisin Rooney, chief people officer for DDB EMEA, has also been promoted to a newly created role of global chief people officer for DDB Worldwide.

She will head up recruitment, retention, leadership development and training and initiatives "to ensure DDB talent is continuously advancing to stay ahead of client needs".

DDB's worldwide chief executive, Marty O'Halloran, said: "I am thrilled to elevate our current leaders from within the network into these roles. Things are changing rapidly, and we're moving at pace to stay ahead.

"Alex brings an incredible track record from Adam & Eve/DDB, an agency known for its legendary work and clients. Ro's experience in EMEA with growing the network, fostering our talent and creating culture will ensure we are helping our people through this challenging time and into the future."

Source:
Campaign UK

Related Articles

Just Published

6 hours ago

Mother's first H&M work is a love letter to young ...

From what you reach for on bloated period days, to the joy of compliments from other women on a night out, the campaign uses insight gathered over hours of conversations with young women across the UK.

6 hours ago

Lego Group invites adults to play as it launches ...

The toy production company has teamed up with Bafta Masterclass, Universal Music Group and fashion designer Grace Chen.

6 hours ago

The industry’s two-faced stance on climate change

Agencies are working to make their own operations sustainable but they remain committed to working for fossil fuel clients.

2 days ago

Asia-Pacific Power List 2022: Yves Briantais, ...

The 15-year company veteran is keen to keep his brand’s messaging fresh, drive premiumisation, and surge ahead with digital transformation.