DDB poised to scoop StarHub business

Sources have revealed to Media that DDB is reportedly engaged in final negotiations to secure StarHub's creative account, after a second round that saw the agency pitch against Leo Burnett. "We are still in the midst of negotiations and will make the necessary announcement upon the conclusion of this repitch exercise," said StarHub head of corporate communications and investor relations Jeannie Ong, while DDB declined to comment. Euro RSCG, BBDO and Saatchi & Saatchi were the other agencies that took part in the first round of the account review, which was previously handled by Batey Red Cell.