Kuek returns to DDB as brand and business director in December after spending more than three years at TBWA leading the MobileOne account. He will head the agency’s McDonald’s business.
Cheong joined Tequila a year ago and is currently managing Singapore Airlines’ digital strategy.
Cheong joined Tequila a year ago and is currently managing Singapore Airlines’ digital strategy.
He joins Christer Eriksson, who recently assumed his position as GM, and CD Martin Loo at Tribal DDB Singapore early next year.
“While there exists a gentlemen’s agreement between Omnicom agencies that we do not poach staffers, the grander scheme of things would be to keep our talents within the network,” said TBWA\Tequila Singapore MD Dan Paris, who labelled the duos’s departure as a “coincidence.”
