DDB kicks off global conference in Beijing

BEIJING - DDB Worldwide's Co-Creativity conference in Beijing will get underway tomorrow, which will for the first time combine the two disciplines of creative and strategy.

This year’s theme “Dao. The Wondrous Journey of the Mind that is Willing to See”, will focus on the latest ideas emerging from DDB’s global network, particularly China.

The conference will be hosted by Bob Scarpelli, chairman and chief creative officer, DDB Worldwide and Lucy Jameson and James Lou, leaders of DDB’s planning futures group.