DDB hires new creative duo

HONG KONG - DDB has hired creative directors Mike Chiu and Pauline Tsang (pictured) from JWT. The duo will head the MTR and Mioggi skin care accounts along with newly-won client, Chow Tai Fook jewellery.

“Other than just traditional forms of advertising, we also have the chance to participate in rebranding, corporate identity, in-store and even uniform design,” said Tsang. “The potential in the China market is huge and there is a lot of potential to develop great work with them” .
 
Since meeting approximately twelve years ago at Bates, the duo has together won recognition in major local and international shows such as One Show, AdFest, and the Hong Kong 4As.