DDB Guoan, which has been tasked with developing online, print and outdoor campaigns for launch, which is slated for 2008.
The two-tower development will be positioned as Beijing’s most prestigious business address.
DDB Guoan lands WFC brief
BEIJING - Henderson Land Development Company has selected DDB Guoan to handle the creative brief for its Beijing World Financial Centre (WFC), seeing off challenges from Saatchi & Saatchi and JWT.
