Rhandell Rubio
Jun 29, 2011

DDB elevates new Asia-Pacific chief development officer

ASIA-PACIFIC - DDB Group Asia-Pacific has promoted Craig Lonnee to the newly created position of chief development officer. He was previously regional talent management director at the agency.

Craig Lonnee, CDO at DDB Group Asia-Pacific
Craig Lonnee, CDO at DDB Group Asia-Pacific

With the appointment effective immediately, Lonnee will be responsible for leading and developing DDB's people and operation programmes, including guiding and training senior management staff, developing proprietary tools for both current and potential clients, and maintaining business operations.

Lonnee started out with DDB as a group business director over 16 years ago, relocating to Asia in 2007. He oversaw DDB Pulse, the agency's client management development programme designed to better understand relationships by monitoring expectations and their clients' ongoing satisfaction. Lonnee has also championed the Scorecard initiative within DDB, an internal operational measurement system.

"He has contributed perspective and passion to our office heads, and most importantly he has continued to lead from the front by running major client initiatives on new business efforts and current client expansion,” commented John Zeigler, chairman and CEO of DDB Group Asia Pacific, Japan and India.  

Source:
Campaign Asia

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