Lin was previously with McCann Erickson China in a number of capacities, including working across the network’s advertising business, MRM and Momentum. Lin will report to Donald Ma, managing director of the agency’s Beijing office, and Michael Dee, chief creative officer of the DDB China Group.
His appointment follows several business wins for the agency in the first half of this year, including Citizen Watches, Henderson Land and Qumei Furniture Malls.
