DDB China launches minisite for virtual rabbit breeding

SHANGHAI – DDB China Group has launched a festive, interactive minisite that allows users to create their own virtual families of rabbits in celebration of an 'abundant' new year.

Participants will be able to breed virtual rabbits by choosing 'parents' from existing rabbits already created by other users within the site. The resulting baby rabbits can be personalised with a combination of designs in a traditional Chinese paper-cutting style with a unique colour.

The new rabbit then becomes eligible to be picked as a parent by other users. Participants can watch their rabbits 'breed' and keep track of how many family members their rabbit is related to - children, grandchildren, brothers, sisters and cousins - as well as the identities of the people who created them.

Source: Campaign China
| chinese new year