Participants will be able to breed virtual rabbits by choosing 'parents' from existing rabbits already created by other users within the site. The resulting baby rabbits can be personalised with a combination of designs in a traditional Chinese paper-cutting style with a unique colour.
The new rabbit then becomes eligible to be picked as a parent by other users. Participants can watch their rabbits 'breed' and keep track of how many family members their rabbit is related to - children, grandchildren, brothers, sisters and cousins - as well as the identities of the people who created them.