According Zeigler, staff members across account servicing, creative and admin were let go yesterday, leaving approximately 160 people in place - servicing a current client roster that includes Park n’ Shop, McDonald’s and ExxonMobil.
“It’s an agency that’s stuck in the mid-80s,” said a source, of DDB’s HK office.
“It’s very reliant on commissions and on TV and print. There’s a need to shift and focus on Tribal DDB and Rapp Collins, and a need to be smaller and leaner.”
The development comes with new DDB Hong Kong CEO Richard Thomas set to take charge on 1 April.
