DDB and Saatchi chart rapid rise in billings league

CREATIVE: Despite the loss of MobileOne Singapore, DDB is the fastest mover this month, with news of consolidation of Philips Asia and Heinz in Australia.

Saatchi & Saatchi's regional Danone win has also propelled the Publicis-owned network up the league.

MEDIA: Plenty of accounts confirmed in July, with Carat's wins in Australia and Taiwan helping propel the network up the table.

Universal McCann still leads the way, with the conversion of Japan Telecom from local ADK being the network's largest win this month.

ANALYSIS: We're seeing more and more creative and media agencies moving to a fee agreement, but not enough moving to a robust Payment by Results (PBR) structure.

A good PBR deal will work for both parties - and should not instead be used as a negotiation 'weapon' at final fee negotiation time. It can make the difference between a motivated agency and a reactive one.

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