DDB won two, for StarHub and the Singapore Air Force, and Eleven won one for the burger chain Carl's Jr. Silvers went to Ogilvy & Mather and ZenithOptimedia GE Money's James brand, TBWA\Tequila for "Light a million candles" for Standard Chartered Bank and Ogilvy & Mather and Qeren Communications for the Singapore Hospice Council - the rest was scooped by DDB.
Also announced at the event was the creation of the World Effie festival, launched through a partnership between the New-York based Effie Organisation and the Institute of Advertising Singapore (IAS).
The World Effie festival, to launch in February 2008, will include a conference on how to measure "creative effectiveness" followed by an "Asia Pacific Effie Awards". There are also plans to move the long-running Global Effie Awards from New York to Singapore by 2009.
"If Cannes is about celebrating creativity with an eye to effectiveness, the World Effie Festival will be about celebrating effectiveness with an eye to creativity," said Stephen Mangham, chairman the World Effie Festival supervisory board and group chairman of Ogilvy & Mather Singapore.
