DC’s task is to organise the celebrations - which begin five days leading up to the royal birthday on 5 December - and to manage the public relations and advertising activity.
Creative strategy for the advertising push, comprising of four TV spots, will be handled by TBWA. The billings for this account are tipped to reach 10 million baht (US$371,000).
Creative strategy for the advertising push, comprising of four TV spots, will be handled by TBWA. The billings for this account are tipped to reach 10 million baht (US$371,000).
According to Danai Chanchaochai (pictured), DC’s chief executive, the celebrations will be driven by a ‘Do goo’ theme. The public is encouraged to record the good deeds that they or others have done, he said, and to send in these records to the organisers. These will then be showcased in the media and on a website (www.dogood.or.th).
“All the media outlets are willing to play their part in presenting His Majesty the King with a gift he will treasure: the good actions of the Thai people for his 80th birthday,” explained Danai.
