Creative agency Euro RSCG has invited regionally known Hong Kong actor To as a high-roller to dramatise the convenience of DBS Compass Visa. The user-friendly Compass Dollars cash rebate programme that the campaign is driving aims to attract existing customers and new users.
To is a comical, tongue-and-cheek actor in Hong Kong and loved by the locals. Through TV commercial and print ads, the narcissistic actor takes advantage of the rebate service on everything he does. From serious purchases like a factory to small spending in convenience stores, To earns as he pays. A wise spender will always know how to get the most value in life.
“The fun-loving and innovative aspects of the brand image can be vividly projected by a character with similar qualities,” explains Marky Lo, executive creative director at Euro RSCG Hong Kong.
Credits:
Project Compass Tycoon
Client DBS Visa
Creative agency Euro RSCG, Hong Kong
Executive creative director Marky Lo
Creative directors Adrian Lam, Sally Chu
Art directors Tse Chi Ho, Iris Luk
Copywriter Law Ka In
Exposure Television, print, outdoor, digital
