MindShare continues to handle DBS' consumer banking business in Singapore - the largest portion of the account - but PHD takes control of regional branding projects in markets such as Taiwan and Hong Kong.
DBS Bank's VP of group strategic marketing and communications, Rebecca Ang, confirmed the news. She said: "We have appointed PHD as the media agency for selected projects. We do review our partnerships from time to time and PHD has shown that it understands our objectives. We continue to work with Mindshare for other projects."
DBS appoints PHD for regional media duties
SINGAPORE - DBS Bank has awarded its regional media business to PHD, a move that sees the Omnicom media agency join MindShare on the DBS roster.
