According to sources, the unit has hired two executive creative directors, to head its consumer and business-to-business hubs respectively.
In the Singapore B2B headquarters, Alfredo Rossi comes aboard as ECD. Rossi joins from Ogilvy & Mather New York, where he spent 11 years, most recently as senior partner and creative director.
In the Singapore B2B headquarters, Alfredo Rossi comes aboard as ECD. Rossi joins from Ogilvy & Mather New York, where he spent 11 years, most recently as senior partner and creative director.
Meanwhile, the Beijing consumer hub has hired Mike Shackle from TBWASingapore to lead creative.
Digby Richards, CEO of BatesAsia - which is housing the Dell business in Asia-Pacific - declined to comment on the developments.
