DATA POINTS: With online retail in China, connection equals spending

The rise of online retailing in China has been one of the biggest stories in marketing in recent years, and a new study by the McKinsey Global Institute shows the sector is primed for significant growth despite its already considerable scale. The report also highlights the role of online retailing (described as ‘e-tailing’ by McKinsey) in driving the whole retail sector forward, and uncovers noteworthy differences between the China market and others of comparable size.

by Staff Reporters