DATA POINTS: Two-thirds of China consumers satisfied with 'Double-11' day

AdMaster has released a report based on the sales success and consumer experiences during the 2013 Double-Eleven Festival in China. Nearly two-thirds of consumers were more satisfied with this year's annual shopping spree than in 2012. Logistics services especially exceeded expectations after consumers spent an average of RMB1,600 (about US$260) on clothing, electronics, household appliances and personal care goods. Nearly 20 per cent chose to place orders on brands' official e-stores.

by Jenny Chan 陳詠欣

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