DATA POINTS: The most valuable social media brands 2013

Swiss Brand Value Rating Agency BV4 and HWZ University of Applied Sciences in Business Administration Zurich (HWZ) have analyzed the most successful social network brands in the world, of which eight are Chinese. Qualitative aspects of the brands were examined, and their monetary values determined. The most valuable social media brands are concentrated in the USA ($129 bn), China ($56 bn) and Europe ($ 14 bn). Together, the top 10 social-media brands have a total brand value of $145 bn.

by Staff