DATA POINTS: Online to drive Asia’s adspend

PricewaterhouseCoopers’ global entertainment and media outlook for 2012 to 2016 points to relatively healthy growth across Asia-Pacific in spite of a degree of moderation in the region’s juggernauts of China and India. Total spending in Asia is expected to increase from US$462 billion in 2011 to $651 billion in 2016 — a compound annual growth rate of more than seven per cent.

by Staff Reporters

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