DATA POINTS: Executives adopt social media, but at arm’s length

Companies and their executives in various departments recognise the importance of social media in their consumers’ lives, but in many cases are still failing to invest the time and money required to understand how to use social platforms effectively. That is the main message from Ipsos MediaCT’s recent Social Media Matters research, which canvassed senior executives across a range of sectors in Australia, China, Hong Kong, Indonesia, Singapore, Vietnam and the Philippines.

by Staff Reporters