DATA POINTS: Analysis of Shanghai Auto Show 2013

The Shanghai Auto Show 2013 in April was attended by more than 800,000 people, after which marketing consultancy Globeone teamed up with research agency CBC to measure the show's impact. The most important issue, according to the 316 visitors surveyed, was technology for better safety. Chinese car manufacturers have also been working hard to step up their game, and that effort is paying off in a market with more than 200 million prospective first-time car buyers for Chery and Great Wall Motors.

by Jenny Chan 陳詠欣

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