The magazine, launched in September 2007, has been a free quarterly. It is being revamped into a high-end title that targets potential wedding couples.
The debut copy has attracted advertisers such as MGM Macau, Henderson Real Estate, The Starkle, Cartier, and Swarovski.
The debut copy has attracted advertisers such as MGM Macau, Henderson Real Estate, The Starkle, Cartier, and Swarovski.
The company is running ads to promote the relaunch across print, outdoor, TV and online. According to ACMR IBISWorld, the annual spending on wedding marketing in mainland China and Hong Kong has reached HK$124.8 billion (US$16.1 billion).
