Darizi, which translates to ‘big wedding day’ in Putonghua, provides users with a range of interactive elements, from video and photo sharing, creating their own homepages, blogs and forums and information on the latest wedding trends.
Several big name brands have come on board, including Hodel (jewellery), Cocoon (wedding gowns) and Sofina (cosmetics), among others.
According to NDN chiefs, the site also allows advertisers and vendors to deliver direct promotions through search and online directories.
NDN director Michael Cheng noted that the new portal marks the first “interactive wedding solution” in Hong Kong.
