Arc's offices are in Singapore, Malaysia, Taiwan, the Philippines and Hong Kong and have combined billings of around US$120 million.
There are plans to launch offices in India and China within 12 months plus Arc is poised to acquire marketing services agencies in Singapore and Hong Kong to bolster its operations in those key markets.
Steve Palos - previously the regional director of D'Arcy marketing services - takes up the post of Arc regional director to spearhead the initiative.
He said it had taken D'Arcy a long-time to formalise its marketing services offering because it spent the last 12 months developing proprietary CRM and loyalty marketing tools.
He said it wanted to make sure "we did it properly and had something of substance before going to market.
Garry Titterton, D'Arcy Asia-Pacific president and chief executive officer, has forecast that within four years, Arc will be contributing between 45 and 50 per cent of D'Arcy's group revenue.
