Gerits' Creative Optimization aims to help companies increase the value of its people, operations and brands.
Creative Optimization has three service offerings - business analysis, project consulting and training and development. Gerits said the problem with companies today was that business managers were happy with the status quo and lacked inspiration.
"The unfortunate thing is that companies are all led by the same sort of managers ... and are happy with the everyday business environment," Gerits said.
He said companies also made the mistake of trying to grow by doing more of the same and had to boost sales by discounting.
