D'Arcy beefs up Asia marketing services offer

SINGAPORE: D'Arcy is beefing up its regional marketing services capabilities with the hiring of Steven Palos as the agency's Asia-Pacific director of marketing services.

Palos joins D'Arcy from OgilvyOne Malaysia, where he held the position of managing director for the past three years.

"D'Arcy already has marketing services capabilities, particularly interactive, embedded in many of our offices within the region,

said regional president and chief executive officer, Garry Titterton.

"Steven will use this as a base to build an Asia-Pacific network of multi-disciplinary agencies that complements our European and North American capabilities."

Palos, who is based in Singapore, has 13 years of direct and database marketing experience, including customer relationship management and interactive services.