Danone hands TBWA global corporate brief
TBWA has been awarded dairy giant Danone's global corporate initiatives brief, in a move that sees it return to the fold after a seven-year absence. TBWA worked with Danone prior to 1998, before the account was consolidated with Y&R. TBWA\France will act as the lead office, it's not yet clear how it will affect the Asia-Pacific portion of the business.