It was earlier reported that Bates had won the water portion of the
business, however, the mix-up is being blamed on senior management
changes at Danone Robust. Robust, a local Chinese company specialising
in mineral water, has been acquired by Danone.
Saatchis Guangzhou chief executive officer, Pully Chau, said: "We have
been given the task of coming up with the total branding concept for
Danone Robust. In effect, we have become an extension of the client's
marketing arm."
Chau said that the combined media expenditure of the Robust briefs plus the Dell, Goldlion and Happy Valley Entertainment wins was about HK$250 million, (about US$32 million).
