The company works with a total of ten different service agencies, including McCann Erickson, which handles Wellcome, and TBWA, which holds the Three-Sixty and Marketplace accounts.
Diane Chiu, The Dairy Farm’s marketing director, explained that the review was held on an annual basis to ensure best value service and to outline a key performance index (KPI) with partner agencies.
Diane Chiu, The Dairy Farm’s marketing director, explained that the review was held on an annual basis to ensure best value service and to outline a key performance index (KPI) with partner agencies.
