Staff Writer
May 6, 2019

CWT Meetings & Events appoints Singapore director

Petrina Goh will be responsible for growing business in Singapore, and creating participative, digital and data-driven M&E experiences clients.

Petrina Goh, Singapore director, CWT M&E
Petrina Goh, Singapore director, CWT M&E

The meetings and events division of CWT has apppointed Petrina Goh as its new director of Singapore. She will be responsible for growing CWT M&E’s business in Singapore, and creating participative, digital and data-driven M&E experiences clients.

Goh has over a decade of experience in the meeting, events and hospitality industries. She joined CWT M&E in 2015 as business development executive, and in 2017 was promoted to the role of senior business development manager.

“Petrina has contributed greatly to the growth of our business in Singapore, and changing the conversation around how our clients define success for their meetings and events. I’m confident that we’ll continue to scale greater heights under her leadership," said Sam Lay, senior director, Asia Pacific, CWT M&E.

“The number of meetings, events and incentive trips managed by our team in Singapore has nearly doubled over the last five years. It’s also one of the more advanced markets in the region, with companies looking beyond just savings to increase attendee engagement, better mitigate risks and maximise their ROI.”

Source:
CEI

Related Articles

Just Published

6 hours ago

Prudential and RGA pair up to challenge family unit ...

The insurance company wants every kind of family—beyond traditional nuclear units—to feel like they’re deserving of protection.

7 hours ago

Digital-savvy AKQA faces identity crisis

AGENCY REPORT CARD: AKQA maintains high scores in terms of CX, experience design, vision, client co-innovation for four years. Yet, it stays mum on its integration with Grey.

7 hours ago

Shawn Lim and Nikita Mishra join Campaign Asia-Pacific

Both experienced journalists, Lim starts today as technology & media editor in Singapore, while Mishra will join as associate editor in Hong Kong next month.

7 hours ago

As borders open, how are travel marketers cashing ...

Marketers open up about switching to lower-funnel activity as they prioritise conversions.