G2 saw off competition from two other agencies to win the business, which will involve events, promotions, shoppers marketing, direct and interactive marketing. The Curve is G2’s first retail mall account. Agency MD Nicky Lim, said: "We are pleased to say that Grey’s strategic platform of ideation and integration has proved crucial in G2 winning this account - which is expected to provide a significant impact to our bottom line over the next two years."
Curve selects G2 for creative
KUALA LUMPUR - G2, Grey's marketing services arm, has won the creative account of Kuala Lumpur shopping mall, The Curve.
