The role will see Cummins take charge of the group’s existing operations in Melbourne, Brisbane, Shanghai, Tokyo, and of those in Mumbai and Dubai upon establishment.
A former lawyer, Cummins worked as national creative director of Mojo Australia, chief executive of Mojo New Zealand, and as director of George Patterson Melbourne before founding cummins&partners in 1997.
A former lawyer, Cummins worked as national creative director of Mojo Australia, chief executive of Mojo New Zealand, and as director of George Patterson Melbourne before founding cummins&partners in 1997.
In his current position, Cummins’ client portfolio includes Virgin Blue, an account he has handled since its inception, Kmart, Symbion Consumer, Nestle Chilled Dairy and Tourism Queensland, among others.
Cummins will continue to be based out of Melbourne when he takes on the new regional role later this year.
