Cummings named GM for OgilvyOne

SINGAPORE - OgilvyOne has appointed Damien Cummings to the newly-created role of general manager of its digital media planning and buying unit, Neo@Ogilvy.

He will team up with the recently-appointed lead consultant at OgilvyOne, Lucy McCabe, who joined from Rapp Collins at the beginning of the year. The Australian will also take on the role of practice lead, digital consulting,

OgilvyOne managing director Chris Riley said: “Bringing 12 years of experience in digital media, internet marketing and online strategy with him, Damien is a very strong addition to the team.”

Cummings joins from Go Do, an Australian online travel company. His career to date includes stints at McKinsey & Company, Coca-Cola and mining services company Dyno Nobel.