CSM rolls out first national TV panel in China

<p>CSM, a joint venture between CVSC and Sofres in China, has rolled </p><p>out the first national Peoplemeter panel, with a size of 2,000 </p><p>households and 6,700 individuals. </p><p><BR><BR> </p><p>The panel has found Olympic Special on CCTV1 was the most widely watched </p><p>programme across China, with 100 millon viewers; and nine per cent of TV </p><p>viewing going to CCTV1. </p><p><BR><BR> </p>

by | 12/08/2000