Crush names Nieto as Philippines MD

MANILA - TNBT's Crush has appointed Marco Nieto (pictured) from San Miguel Beer as MD of its Philippine office, following Rod Nepomuceno's promotion to regional VP for Southeast Asia.

Nieto will drive business expansion and growth for the agency while overseeing accounts like McDonald’s, St Luke’s Medical Centre, Nestle, and Philippine Star.
 
Nepomuceno said, “Marco brings a lot to the table for Crush Philippines. He was mainly responsible for the success of one the biggest brands in the Philippines over the past decade.”  
 
“With his solid brand marketing background, his exposure to all forms of advertising, and his extensive experience on event management and activation, we are confident that Marco will bring Crush Philippines to greater heights,” he added.  
 
Nieto said, “Having a strong account and client management background, I have the experience in the specific requirements and needs of clients and know how to capitalise on that knowledge.”
 
He added, “The key priorities for Crush in 2008 will be client servicing, business building advertising and maximisation of the regional resource."  

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