Crush names Johnson as ECD

MANILA - Crush Philippines has appointed Saatchi & Saatchi Asia's regional creative director, Daffy May Jonson (pictured), as executive creative director.

Jonson will oversee the TNBT agency’s creative department and help drive new business and recognition.

In her previous role at Saatchi & Saatchi Asia, Australia and India (AAI), she oversaw clients such as Procter & Gamble’s Head & Shoulders, Pampers and Mead Johnson.

Marco Nieto, Crush Philippines’ MD, said, “Daffy will be bringing with her 13 years of advertising experience to Crush Philippines. Her extensive experience and passion as a young creative leader is what will establish Crush Philippines as an innovating creative ad agency.”

“This move to Crush is both exciting and challenging for me. It’s a young Asian agency and I am honoured to be a part of its growth,” added Jonson.