Crouching Tiger star powers Visa Card TVC

<p>MANILA: Chinese kung fu star Zhang Zi Yi of Crouching Tiger, Hidden </p><p>Dragon fame is the new face of Visa as the credit card company plays up </p><p>the power of its cards across 12 markets. </p><p><BR><BR> </p><p>Developed by BBDOF/Guerrero Ortega, the commercial shows Zhang dining in </p><p>a premier French restaurant. But she enrages the chef by complaining </p><p>that her soup is too salty. A fight erupts, allowing Zhang to show off </p><p>the kung fu acrobatic stunts she pulled off in the cinematic </p><p>blockbuster, and the restaurant is completely destroyed. In the end, a </p><p>waiter tells Zhang the soup is free but unfurls a long bill for damage </p><p>to the restaurant, leaving the star to present her Visa card. </p><p><BR><BR> </p><p>BBDO's chairman and executive creative director David Guerrero, Zhang </p><p>was chosen because the TVC's storyline was similar to a scene in the </p><p>movie. </p><p><BR><BR> </p><p>By associating Visa with Zhang, the card giant was losing to reinforce </p><p>its position as the world's leading card company, Guerrero said. "We </p><p>were briefed to show that Visa card holders have the power to make </p><p>things happen and, in particular, to encourage people to use their cards </p><p>every day. </p><p><BR><BR> </p><p>We wrote scripts that combined normal every day characters with </p><p>extraordinary individuals." The campaign will be supported with print, </p><p>outdoor, POS and direct mail. </p><p><BR><BR> </p>