Azoya Consulting
Jan 21, 2019

Cross-border WeChat selling: the next big thing for travel retail?

With the development of cross-border WeChat shops, companies can sell to Chinese travelers even after they go home, which could take the travel retail industry to a whole new level.

Travel retail players around the world are gearing up for Chinese New Year as millions of Chinese plan to travel overseas. Ctrip figures show that 6.5 million Chinese tourists went overseas during last year’s Chinese New Year.

WeChat is a powerful tool in helping travel retail players market to and retain outbound Chinese travelers. Its billion-plus user base, social media features, and marketingCRM tools constitute a platform that is perfect for cross-border travel...

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