Alex Bogusky, who chaired the Titanium and Integrated jury, said: “Titanium has been a mystery and moving target and we wanted to turn it into a category. It is innovation in its purest form as you can see from the winner.”
Leo Burnett’s Earth Hour was among the three Titanium Lions awarded. Judges also handed out three Integrated Lions, including one for Clemenger BBDO Wellington's World Press Photo Exhibition.
