Creatives need to put the salesman back in selling: Accuen's Matt Harty

SINGAPORE – When it's possible to map and follow the consumer on just about every stage of the online customer journey, it seems really limited that creatives prefer to focus on just one message to sell, said Matt Harty, general manager of Accuen Asia-Pacific at Annalect Group during the Tech Talk stream at Spikes Asia 2013.

by Emily Tan

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