Creative tips from the best

<p>They came, they saw and, for a day, they worked on briefs with some of </p><p>the finest creatives in the world. </p><p><BR><BR> </p><p>More than 100 participants from all over Asia - including Thailand, </p><p>Singapore, Australia and China - took part in the Creative Workshop in </p><p>Hong Kong to sharpen their creative skills. </p><p><BR><BR> </p><p>Speakers consisted of MEDIA's 2001 Asian Advertising Awards judges: </p><p>Eddie Booth, Leo Burnett Hong Kong and China ECD; Peter Soh, CEO and ECD </p><p>of Saatchis Shanghai; Thor Santisiri, chairman, ECD of TBWA Next & </p><p>Triplet Advertising, Thailand; Danny Searle, ECD and deputy chairman of </p><p>Clemenger BBDO, Australia; Paul Ruta, M&C Saatchi regional CD; Spencer </p><p>Wong, Another Factory film director, Hong Kong; Jack Vaughan, Principals </p><p>creative partner, Australia; and Paul Chan, BBDO Hong Kong ECD. </p><p><BR><BR> </p><p>The high points of the full day workshop were brainstorming sessions in </p><p>which participants could try out some of the skills they learned. In one </p><p>session, the brief was to entice monks in Thailand to quit their </p><p>monastic ways and join the country's workforce to plug a manpower </p><p>shortage. (Two of the more dramatic proposals can be seen above and </p><p>right). </p><p><BR><BR> </p><p>The Creative Workshop was organised by MEDIA and sponsored by BBDO, Leo </p><p>Burnett and Ogilvy & Mather. </p><p><BR><BR> </p><p>(See also Creative Selection on page 15 and Careers on 31). </p><p><BR><BR> </p>