Creative tips from the best

They came, they saw and, for a day, they worked on briefs with some of the finest creatives in the world. More than 100 participants from all over Asia - including Thailand, Singapore, Australia and China - took part in the Creative Workshop in Hong Kong to sharpen their creative skills. Speakers consisted of MEDIA's 2001 Asian Advertising Awards judges: Eddie Booth, Leo Burnett Hong Kong and China ECD; Peter Soh, CEO and ECD of Saatchis Shanghai; Thor Santisiri, chairman, ECD of TBWA Next & Triplet Advertising, Thailand; Danny Searle, ECD and deputy chairman of Clemenger BBDO, Australia; Paul Ruta, M&C Saatchi regional CD; Spencer Wong, Another Factory film director, Hong Kong; Jack Vaughan, Principals creative partner, Australia; and Paul Chan, BBDO Hong Kong ECD. The high points of the full day workshop were brainstorming sessions in which participants could try out some of the skills they learned. In one session, the brief was to entice monks in Thailand to quit their monastic ways and join the country's workforce to plug a manpower shortage. (Two of the more dramatic proposals can be seen above and right). The Creative Workshop was organised by MEDIA and sponsored by BBDO, Leo Burnett and Ogilvy & Mather. (See also Creative Selection on page 15 and Careers on 31).

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