CREATIVE SELECTION: Yet more stars shine for Mandarin

<p>Another group of celebrity fans of the Mandarin Oriental Hotel have been </p><p>featured in a worldwide print campaign, created by M&C Saatchi Hong </p><p>Kong. </p><p><BR><BR> </p><p>The celebrities consist of Martin Sheen, Whoopi Goldberg, Minnie Driver </p><p>and her sister Kate, and Zubin Mehta. Michelle Yeoh was used a second </p><p>time because of the runaway success of Crouching Tiger, Hidden Dragon, </p><p>an Ang Lee martial arts movie in which she starred alongside Chow </p><p>Yun-fat. </p><p><BR><BR> </p><p>Vanessa Mae, Jerry Hall and Frederick Forsyth were among the stars used </p><p>last year to kick off the campaign. </p><p><BR><BR> </p><p>The campaign simply and elegantly connects the Mandarin Oriental's </p><p>well-recognised logo - a fan - with international celebrities who </p><p>regularly stay at the Group's hotels. </p><p><BR><BR> </p><p>The celebrity fans were again photographed by celebrated photographer </p><p>Patrick Lichfield in locations in which they felt relaxed and </p><p>peaceful. </p><p><BR><BR> </p><p>M&C Saatchi chief executive officer Ian Thubron said: "To attract four </p><p>fans of this calibre and prestige is testament to the power of the Fan </p><p>Campaign - not to mention the loyalty that Mandarin Oriental instills in </p><p>its regular guests." </p><p><BR><BR> </p>

by | 03/02/2001