CREATIVE SELECTION: San Miguel's anti-drink, driving ad

<p>San Miguel has stepped out with Hong Kong's first anti-drink </p><p>driving ad from a local brewer. Created by JWT, the commercial depicts a </p><p>drunk driver being picked up by a trash truck instead of an ambulance </p><p>following a traffic accident. The commercial aims to send out a message </p><p>that drink driving not only can get you hurt, but it is a stupid and </p><p>irresponsible act that makes offenders look as pitiful as a piece of </p><p>trash. </p><p><BR><BR> </p><p>Entitled "Trash", the commercial's creative directors were Ellis So and </p><p>Keith Ho, while the writer was Terry Tsang with art direction from Keith </p><p>Ho and Connie Ko. </p><p><BR><BR> </p>