CREATIVE SELECTION: Real Me TVC shows the way it is in China

<p>Accompanying the launch of women's magazine Real Me in 22 cities in </p><p>China recently was a TVC which reflected the very concept of the </p><p>publication itself - real people in real situations. </p><p><BR><BR> </p><p>The setting is a coffee shop and the commercial, which was produced </p><p>in-house by Sun Art Communications, comprised a series of scenes </p><p>involving four women chatting. In each scene, one of the women says a </p><p>single short phrase which represents one of the key brand concepts of </p><p>Real Me. </p><p><BR><BR> </p><p>For instance, while chatting among themselves, one of the women says, </p><p>"They know me." A friend, a stylish career woman, joins in by saying, "I </p><p>know what I want." One of the women refreshes her lipstick while she </p><p>looks into a compact mirror and says, "When you look good, you feel </p><p>good." </p><p><BR><BR> </p>