Accompanying the launch of women's magazine Real Me in 22 cities in
China recently was a TVC which reflected the very concept of the
publication itself - real people in real situations.
The setting is a coffee shop and the commercial, which was produced
in-house by Sun Art Communications, comprised a series of scenes
involving four women chatting. In each scene, one of the women says a
single short phrase which represents one of the key brand concepts of
Real Me.
For instance, while chatting among themselves, one of the women says,
"They know me." A friend, a stylish career woman, joins in by saying, "I
know what I want." One of the women refreshes her lipstick while she
looks into a compact mirror and says, "When you look good, you feel
good."
