CREATIVE SELECTION: MP3 rocks to Lai tune

<p>Centro claims that it has produced a high-resolution TVC to promote </p><p>Siemen's WAP phone with MP3 in record time. </p><p><BR><BR> </p><p>The high resolution was called for because the Greater China campaign, </p><p>which features Cantopop star Leon Lai and top Korean singer Seo Whei, </p><p>could later be adapted for MTV. </p><p><BR><BR> </p><p>However, it normally takes six months to produce a TVC of this </p><p>nature. </p><p><BR><BR> </p><p>Centro did it in two through planning and the integration of its various </p><p>technical capabilities. The TVC depicts a series of surrealistic </p><p>concepts which underline the freedom of the MP3 environment. O&M was the </p><p>advertising agency. </p><p><BR><BR> </p>

by | 03/02/2001

Centro claims that it has produced a high-resolution TVC to promote

Siemen's WAP phone with MP3 in record time.

The high resolution was called for because the Greater China campaign,

which features Cantopop star Leon Lai and top Korean singer Seo Whei,

could later be adapted for MTV.

However, it normally takes six months to produce a TVC of this

nature.

Centro did it in two through planning and the integration of its various

technical capabilities. The TVC depicts a series of surrealistic

concepts which underline the freedom of the MP3 environment. O&M was the

advertising agency.