CREATIVE SELECTION: MP3 rocks to Lai tune

<p>Centro claims that it has produced a high-resolution TVC to promote </p><p>Siemen's WAP phone with MP3 in record time. </p><p><BR><BR> </p><p>The high resolution was called for because the Greater China campaign, </p><p>which features Cantopop star Leon Lai and top Korean singer Seo Whei, </p><p>could later be adapted for MTV. </p><p><BR><BR> </p><p>However, it normally takes six months to produce a TVC of this </p><p>nature. </p><p><BR><BR> </p><p>Centro did it in two through planning and the integration of its various </p><p>technical capabilities. The TVC depicts a series of surrealistic </p><p>concepts which underline the freedom of the MP3 environment. O&M was the </p><p>advertising agency. </p><p><BR><BR> </p>