McCann-Erickson Guangming gave some new appeal to Pacific Century
Cyberworks HKT by introducing humour into the telecom giant's latest
TVCs.
The three 20-second spots: 'Bed-bound', 'Cockroach' and 'Mother'
illustrate how Home 21's value added services make life better. As one
spot shows, any problem on your phone can be quickly fixed - unless it's
a cockroach.
The creative team included creative director Jone Chan, copywriter
Lesley Chan, art director Yiu Man To and producer Maggie Wong. Anthony
Yip of Tuckshop Films was the director.
