CREATIVE SELECTION: McCann brings humour to telecom giant's image

<p>McCann-Erickson Guangming gave some new appeal to Pacific Century </p><p>Cyberworks HKT by introducing humour into the telecom giant's latest </p><p>TVCs. </p><p><BR><BR> </p><p>The three 20-second spots: 'Bed-bound', 'Cockroach' and 'Mother' </p><p>illustrate how Home 21's value added services make life better. As one </p><p>spot shows, any problem on your phone can be quickly fixed - unless it's </p><p>a cockroach. </p><p><BR><BR> </p><p>The creative team included creative director Jone Chan, copywriter </p><p>Lesley Chan, art director Yiu Man To and producer Maggie Wong. Anthony </p><p>Yip of Tuckshop Films was the director. </p><p><BR><BR> </p>